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Expert's Opinion

drupa 2024 and Sustainability in Packaging

Are technology providers doing enough to reduce packaging's environmental footprint?

By: Lorenzo Villa

Print & Packaging Publisher, Analyst, and Co-F

While sustainability is an increasingly issue for brand owners and an opportunity for print-service providers, technology suppliers strive to create more eco-friendly solutions. Packaging is a trendy topic in the print industry because it affects the relationship between brands and consumers, and plays a crucial role in transporting, protecting, storing, and consuming the goods we buy every day. As well as embellishing the product, packaging today must adhere to precise safety, traceability, ...

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